Google Case Study: Workplace Scent Marketing Across 3 Locations
As a global technology leader, Google is known for creating innovative, people-focused workplaces that support productivity, collaboration and wellbeing. To further enhance the workplace experience and create a more consistent sensory environment across key office locations, Google partnered with Scent Australia to introduce professional signature scenting.
The result was a fresh, uplifting and memorable arrival experience designed to reflect Google’s forward-thinking brand while creating a more welcoming environment for employees, guests and visitors.
Complete the Find Your Fragrance Quiz or find your scent to discover the right fragrance for your workplace or commercial environment.
Improving the Workplace Experience with Signature Scenting
Modern workplaces are no longer just functional office spaces. They are brand environments that influence how employees, clients and visitors feel from the moment they arrive. For global businesses like Google, consistency, atmosphere and wellbeing all play an important role in the overall workplace experience.
Google set out to create a more welcoming and engaging environment at key office arrival points, using scent as a subtle but powerful sensory branding tool.
Google’s Key Workplace Scent Marketing Objectives
The scenting program was designed to support several important workplace and brand experience goals:
- Create a strong first impression at office entrances and reception areas
- Enhance the daily experience for staff, guests and visitors
- Support a more inviting and positive workplace atmosphere
- Maintain consistency across multiple office locations
- Use fragrance to reinforce a modern, clean and energising brand environment
Introducing Digital Dawn at Google’s Melbourne Office
In January 2026, Scent Australia implemented the Digital Dawn fragrance at Google’s Melbourne office, located at MQT Level 32, 695 Collins Street.
The fragrance was introduced in the entrance and reception areas using the ScentPro™ Medium Diffuser, creating an immediate sensory touchpoint as staff and visitors arrived.
Fresh, uplifting and contemporary, Digital Dawn was selected to align with Google’s innovative brand identity while supporting a clean, energising and welcoming workplace environment.
Looking for the right fragrance for your workplace? Find your scent or complete the fragrance quiz.
Why Scent Marketing Works in Corporate Offices
Scent has a direct connection to memory, emotion and perception. In workplace environments, a carefully selected fragrance can help shape how people feel when they enter a space, whether that is calm, energised, focused, welcomed or inspired.
For corporate offices, workplace scent marketing can support:
- A stronger arrival experience for staff and visitors
- A more polished and premium brand impression
- Greater consistency across reception areas, lobbies and shared spaces
- A more inviting atmosphere in high-traffic workplace zones
- A subtle sensory layer that complements interior design and brand identity
For Google, Digital Dawn helped create a fresh and modern workplace atmosphere that supported the company’s people-focused environment.
Strong Internal Feedback Led to a Multi-Location Rollout
Following the Melbourne installation, the introduction of scenting received strong internal feedback. Staff noted improvements in the overall atmosphere and entry experience, reinforcing the value of scent as part of the workplace environment.
As a result, Google expanded the scenting program across three locations, including Melbourne, Sydney and New Zealand.
This multi-location rollout helped create a more consistent sensory experience across key Google office environments.
Enhancing Brand Perception Through a Consistent Sensory Experience
By introducing scent at key arrival touchpoints, Google created a more cohesive and engaging workplace experience for employees and visitors.
The Digital Dawn fragrance contributed to a space that felt modern, welcoming and aligned with Google’s brand values. Rather than relying on visual design alone, scent added another layer to the overall workplace atmosphere.
This is where scent marketing can be particularly valuable for corporate offices and multi-site workplaces. A signature scent can help reinforce brand perception, create consistency and make each location feel more considered and memorable.
Scent Marketing for Offices, Workplaces and Corporate Environments
From corporate offices and reception areas to commercial lobbies, coworking spaces and global workplaces, scent marketing helps create environments that leave a lasting impression.
A professionally selected and diffused fragrance can help businesses:
- Create a more welcoming workplace experience
- Improve the atmosphere of entrances, foyers and reception areas
- Support employee and visitor wellbeing through sensory design
- Strengthen brand identity through a consistent signature scent
- Differentiate the workplace from standard commercial environments
- Create memorable experiences across multiple business locations
Explore how scent can support different commercial environments through Scent Australia’s industry scent marketing solutions.
Find the Right Signature Scent for Your Workplace
Google’s rollout demonstrates how workplace scent marketing can create a more engaging, consistent and memorable experience across office environments.
Whether you operate a single corporate office, a multi-site workplace or a global business environment, Scent Australia helps brands select and implement fragrances that align with their space, audience and identity.
Ready to discover the right fragrance for your workplace?
Complete the Find Your Fragrance Quiz, find your scent, or contact Scent Australia to discuss a workplace scenting solution.
Helpful Scent Marketing Resources
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Brian Clark
